Tracking SEO Metrics That Matter
Tracking the right SEO metrics is crucial for measuring the success of your strategies and identifying areas for improvement. Focus on metrics like organic traffic to evaluate the number of visitors reaching your site through search engines. Monitor keyword rankings to see how your target keywords are performing over time. Pay close attention to bounce rate and average session duration to understand user engagement and content effectiveness. Assess backlink quality and quantity to gauge your website’s authority. Conversion rates are equally important for determining how well your site drives desired actions, whether it’s sign-ups, purchases, or inquiries. By regularly analyzing these metrics, you can make informed decisions and adjust your approach to achieve sustained SEO growth.